Mail the houses most likely to buy.
Every parcel across the 26-county Michiana territory, scored against where EverDry already sells — so mail and canvassers hit the same doors.
From a million parcels to one mail run.
Scope the territory
Every parcel in 26 Michiana counties — county assessor files, Regrid, and Census ACS stitched into one map.
Score every home 0–100
Each address graded on what predicts a waterproofing sale. Customers are suppressed before a list exists.
Ship the list
Top-N export as a vendor CSV for the mail shop and the same scored addresses in SalesRabbit for canvassers.
One score, 0–100.
A parcel only earns points after it clears the gates — residential, owner-occupied, a mailable address, and not an existing customer. Then five components decide who lands in the monthly cut.
- Ability to pay
- Assessed value, last sale, or ZIP income
- 30 pts
- Home age
- 1950–85 housing stock scores highest
- 25 pts
- Foundation
- Basements and crawls beat slabs
- 20 pts
- Installs nearby
- Proof the neighbors already bought
- 15 pts
- ZIP history
- Past EverDry penetration in the ZIP
- 10 pts
The gates come first
No points for these — a parcel that fails any gate can never be mailed, no matter the score.
Two states. Every county EverDry works.
Mail-ready counts update live from the same database that scores the map — what you see here is what a list can pull from.
One click, two files.
The map's export takes the top parcels by score under whatever filters are set — same deterministic order every time — then slots them into the next monthly cohort so no household gets hit twice.
| first_name | address | city | state | zip |
|---|---|---|---|---|
| Current Resident | 1204 Portage Ave | South Bend | IN | 46616 |
| Current Resident | 518 W Colfax Ave | South Bend | IN | 46601 |
| Current Resident | 2217 Miami St | South Bend | IN | 46613 |
Drops straight into the mail house — illustrative rows
| address | city | zip | score | rank |
|---|---|---|---|---|
| 1204 Portage Ave | South Bend | 46616 | 100.92 | #1 |
| 518 W Colfax Ave | South Bend | 46601 | 100.87 | #2 |
| 2217 Miami St | South Bend | 46613 | 100.81 | #3 |
Same doors, ranked — canvassers walk the score order
Sequenced, then rested
Each cohort runs a 3-touch sequence (day 0 / 21 / 45), then rests six months. A 10% holdout stays unmailed to measure lift.
Suppression baked in
All 11,303 active and expired customers are excluded before a list can exist.
Deterministic ranks
Sub-point scoring breaks every tie — rank #5,000 is a decision, not a coin flip.
One list a month — vendor CSV for mail, the same scored addresses in SalesRabbit for canvassers.
Open the map